Claire McGowan on AGENCY

Agency unites.

Communication and the exchange of ideas are key to modern working. With fluidity and flexibility at its heart, an agency environment nurtures creativity and freedom.

The opportunity to collaborate with multiple disciplines and organisations allows fresh ideas to not only exist in thought but come into being.

Bringing together creatives and collaborators from all walks of life results in outcomes for clients and their audiences that couldn’t be achieved when working in a silo.

Being nurtured within an agency creates a space where ideas and relationships flourish.

Agency is uniting.

A moment.

Working with clients after leaving my ‘traditional’ corporate life, I was able to spend time immersing myself and indulging in time to allow ideas to percolate, dissolve and re-emerge as something more precise, more effective and audacious.

I was able to bring a group of individuals together, who best suited the project execution. Through sharing and collaboration, the project developed again.

The results were rewarding and exciting to work on.  Delivering more than could have been done solo or within an organisation, which often have constrained ideas of possibility– and also gave something unique to the client. We all were better for the experience.

Claire is a Director at Detail , a creative communications and marketing agency based in Fremantle, WA.